Love, American Style was called ''Love Impossible'' on the set
Image credit: The Everett Collection
Love, American Style brought us dirty humor, a whole bunch of celebrities and a few touchy subjects during its five season run on ABC. The anthology series featured a collection of comedic and romantic vignettes, each exploring a different aspect of love and relationships.
While many fans loved the series, there were many who were skeptical that something like Love, American Style could fit in with The Mary Tyler Moore Show, All in the Family, The Carol Burnett Show and more.
According to a 1969 interview with The Register, even the people who created the series were skeptical about the chances of it being accepted by the American public.
Because of this, Love, American Style was often called "Love Impossible" by cast members while they were on the set. Arnold Margolin, the executive producer, said he believed Love, American Style would be one of the most widely-talked about shows in the country.
Whether people would talk highly of Love, American Style, or talk smack about the series was still in question.
"I am pleasantly surprised that we have been getting the okay to use the material we have so far," Margolin said. "Some stories in our series will raise eyebrows. Naturally, they're very careful about what material we can do. But we are trying to be a little more adult than most shows."
Love, American Style dealt with some touchy issues that were sure to make any censor upset. According to the interview, the series was even considered the 1969-1970 season's most unorthodox program.
Margolin had a philosophical attitude towards Love, American Style. The series pushed many boundaries and went up against some of the best shows in Nielsen rating history. It was something Margolin was proud of — no matter what opinion his peers and the public formed.
Luckily for Margolin, Love, American Style was successful over the six years it was on-air, and even spawned a few spin-offs including Happy Days and Wait Til Your Father Gets Home.
"I am very happy with the way the show is shaping up," Margolin said. "Whether the people will accept it or not, I don't know. But it will be fun, and I'm proud of it."